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Wave Loch turns their attention to surf pools after selling their world-leading FlowRider sheet-wave product to WhiteWater West Industries

27.Feb.14

 

Tom Lochtefeld, renowned innovator and leading manufacturer of artificial waves commits to a breakthrough surf-pool design more than 25-years in the making

 

SAN DIEGO - Wave Loch founder Tom Lochtefeld, the world’s leading innovator and manufacturer of artificial wave technology, announced the launch of his new Wave Loch SurfPool™ division today, one day after selling his groundbreaking FlowRider® sheet-wave and its IP technology to WhiteWater West Industries, the preeminent water park design and attraction company based in Vancouver, Canada. 

Lochtefeld, a longtime surfer, sold his dominant sheet-wave business for an undisclosed sum in order to focus entirely on his new wave pool design that’s been more than 25 years in the making. “Looking back on it now, the amazing success of the FlowRider® caught me completely by surprise,” says Lochtefeld. “I never imagined we’d be selling hundreds of them all over the world, and to such a wide spectrum of customers who’ve enjoyed wild success with their investments. Over the past decade, these same customers helped me determine what the essentials are for any next-generation surf pool. Truth be told, surf pools really haven’t evolved much in the past 40 years. And I’ve spent the past 25 studying, innovating, and testing new technologies. Moreover, I didn’t want to go near this space without a game-changing product that would move the needle for both surfers and businesses. My new design does both. It’s a major breakthrough.”  

Lochtefeld says the Wave Loch SurfPool™ will be the most efficient, powerful, and profitable wave on the market. Testing has already commenced in the company’s top secret facility, and they already have firm commitments to build new SurfPools, with the promise of many more to come.

In addition, Wave Loch retains its popular FlowBarrel® sheet-wave, along with the Wave House® venue brand, and new Wave House venues will be bolstered by the addition of the Wave Loch SurfPool™.

Wave Loch customers will still be able to access information about the FlowRider®, Flow House® venue brand, and the entire portfolio of Wave Lochs’ sheet-wave technology at waveloch.com.  FlowRider® customers and the Flowboarding community will be pleased to know that Wave Loch’s top-notch FlowRider® professional sales and service team have transitioned to WhiteWater, and will continue to support the product.

 

Media Contact:

Kathryn Widdoss

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+1 (858) 207-4671


 

About Wave Loch

Wave Loch, LLC is a surf ride manufacturing company responsible for such water rides as the FlowBarrel® and FlowRider® sheet-wave attractions, SurfPool®, FlyingReef®, and Wave House® and Flow House® venues.

During the 1980s, Tom Lochtefeld was a partner in the development of Raging Waters water parks in the United States. In the late ‘80’s, he created a water park attraction to simulate the riding of waves in the ocean: the concept of a sheet wave, the basis of most of Wave Loch's rides. The first Wave Loch FlowRider® opened at the Schlitterbahn Waterpark in Texas in 1991, followed by the first FlowBarrel® at the B? Sommarland Resort in Norway. In 1999, Wave Loch built a portable FlowBarrel® which was shipped around the world to support the SWATCH and Siemens Wave Tours. In 2001, Wave Loch introduced its wave-centered venue design, “Wave House®”, for the first time in Durban, South Africa, followed by Wave Houses located in San Diego, California; Santiago, Chile; Sentosa, Singapore; and Mallorca, Spain. As of 2014, additional Wave House locations are planned for Miami, Florida; Orange County, California; and three in China.  Wave Loch has sold more than 175 FlowRider® sheet waves in 30 countries.  In 2014, Wave Loch sold its FlowRider® sheet wave technology to WhiteWater West Industries, to focus on its new SurfPool® product division.  Wave Loch will continue be the exclusive provider of the FlowBarrel® and Wave House®.

www.waveloch.com

 

About WhiteWater West Industries

WhiteWater West Industries, Ltd. is the largest water park and attraction design company in the world. Established in 1980, the company is based in Richmond, British Columbia, Canada and manufactures a variety of products for water parks including water slides, waves, and interactive water play areas. The company also owns Hopkins Rides and Prime Interactives which manufacture water rides for amusement parks and dry play areas, respectively. WhiteWater also has licenses with other companies to market and sell products under the WhiteWater West banner. The company has over 26 sales offices and manufacturing locations worldwide.

www.whitewaterwest.com

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