In a word – FUN. And in another word – PROFIT. The FlowRider® is a unique innovation in water rides that is fun for everyone from kids to adults, but especially for that 13 – 21 demographic; those who are so historically hard to impress, but who become addicted to the thrill and challenge of riding the FlowRider.
Unlike most waterpark attractions, where riders are basically victims of gravity, the FlowRider demands skills; nerve, balance, technique. The FlowRider appeals to a variety of board-sport skills – surfing, snowboarding, wakeboarding, skimboarding, skateboarding – and the learning curve takes time, but is steep as riders progress from prone on bodyboards, to standing up on flowboards, to doing kickflips and aerials.
That learning curve requires an investment in time, which makes the investment in the FlowRider pay off in a short period of time. The first ride on a FlowRider can turn into a life-time addiction, as first-time riders become repeat riders, and repeat riders become lifetime loyalists.